Connor Joyce is a behavioral scientist, researcher, lecturer, and writer shaping how organizations think about building products that actually deliver outcomes. He is a Senior User Researcher on the Microsoft Copilot team and author of Bridging Intention to Impact, where he explores the connection between behavioural science, product success, and business growth. In this episode, our co-hosts Dr. Satyavati Kharde (Head of Product at Nobody Studios and Solopreneur Product & AI Consultant in the life sciences space) and Amit Godbole (Product leader and consultant) dive into Connor’s journey — from Deloitte consultant on partner track, to Microsoft’s first behavioural researcher, to author and coach helping teams align features with real impact. What You'll Learn Why features don’t guarantee impact — but behavior change does The framework: Behavior → User Outcome → Business Outcome How to measure success beyond usage metrics Why treating your job search like a product gives you an edge The counterintuitive ways people use (and resist) generative AI Lessons from building products at Microsoft, BetterUp, and beyond